ATEEL (XIAMEN) DISPLAY INDUSTRIES . CO. LTD.

As a professional display fixture manufacturer, have been devoted to design and produce exceptional custom retail fixtures and furnishing.

Main Market:	North America , Western Europe , Southeast Asia
Business Type:	Manufacturer , Exporter , Trading Company
Brands:	ATEEL
No. of Employees:	500~700
Annual Sales:	40000000-50000000
Year Established:	1996
Export p.c:	80% - 90%

Introduction

ATEEL (XIAMEN) DISPLAY INDUSTRIES . CO. LTD as a professional display fixture manufacturer, have been devoted to design and produce exceptional custom retail fixtures and furnishing. Having passed our 20th anniversary in 2016, we are here proud to share the development with our customer and we look forwards the new challenge and achievement in the coming years.

Our factory has expanded the area to 60000 Square meters (including our wood and acrylic factory-Mego). Our machinery investment has allowed us to be fully modernised with machines such as robotic welding, laser cutting and other various types of CNC machines, which are conducive to high-quality products. Along with 2 chrome plating and 1 powder coating line, we produce all the metal, wood, acrylic and combination fixtures inhouse.

Service

At Ateel, we specialize in designing and manufacturing high-quality display racks that elevate your products and enhance your retail space. With years of industry experience, we offer a comprehensive range of customizable display solutions tailored to meet the unique needs of supermarkets, electronics stores, fashion boutiques, exhibitions, and more.
Our Services Include:
Custom Design & Manufacturing
From concept to completion, we work closely with clients to create display racks that reflect brand identity and maximize product visibility.
Wide Product Range
Our catalog includes metal, wooden, acrylic, and modular display systems—suitable for both indoor and outdoor use.
OEM & ODM Support
We provide full OEM and ODM services, ensuring your displays are built to spec and delivered under your brand.
Fast Turnaround & Global Shipping
With efficient production lines and reliable logistics partners, we deliver on time—worldwide.
After-Sales Support
Our service doesn’t end at delivery. We offer installation guidance, maintenance tips, and responsive customer support.
Whether you're launching a new product or redesigning your store layout, Aeel is your trusted partner for durable, stylish, and effective display solutions.

History

Founded in 1996, Ateel began as a modest workshop dedicated to the precision manufacturing of display racks. With a commitment to quality and craftsmanship, we quickly built a reputation for durable, well-designed display solutions that helped products stand out.

In 2011, we expanded our horizons beyond China, launching full-scale production and export operations to Europe and North America. This marked a pivotal shift: we adopted international standards, invested in advanced production technology, and developed a deep understanding of global retail environments. Our displays began appearing in major supermarkets, brand chains, and flagship stores across these key markets.

By 2020, we turned our attention back home. Recognizing the rising demand for high-impact in-store branding among domestic retailers, we began offering direct display prop services to brand suppliers across China. Today, we partner with leading consumer brands to create customized, campaign-ready displays that drive visibility and sales in malls, electronics stores, boutiques, and pop-up venues nationwide.

From a single workshop to a trusted supplier on three continents,Ateel has spent nearly three decades transforming metal, wood, and acrylic into the silent salespeople of modern retail—and we’re just getting started.

Our Team

At Ateel, our strength lies in a highly structured, cross-functional team that ensures every display solution is delivered on time, on budget, and on brand. Nearly 600 professionals work across seven integrated centers, each focused on a critical stage of the value chain.

Marketing Center
- Three Sales Divisions – handling domestic key accounts, European & North American markets, and emerging regions.
- Shipping Divisions – manages export documentation, customs clearance, and freight booking.
- Costing Divisions – provides rapid, accurate quotations by analyzing materials, labor, and logistics.
- Project Management Divisions – owns the order timeline from PO to delivery, ensuring customer milestones are met.
Technology Center
- R&D Section – researches new materials, structures, and sustainable solutions.
- Drafting Section – transforms concepts into detailed 2D/3D drawings ready for production.
- Prototype Section – builds functional samples within 5-10 days for customer validation.
Quality Control Center
- QA (Quality Assurance) – writes standards, conducts process audits, and manages supplier qualification.
- QE (Quality Engineering) – analyzes defects, drives corrective actions, and optimizes inspection protocols.
- QC (Quality Control) – performs incoming, in-process, and pre-shipment inspections with AQL 1.5–2.5 criteria.
Finance Center
Handles budgeting, cost control, export tax rebates, and multi-currency cash-flow management.
HR & Administration Center
Recruits, trains, and retains talent; oversees payroll, compliance, and employee well-being programs.
Supply-Chain Center
Manages a qualified vendor base of 200+ material and hardware suppliers, negotiates contracts, and safeguards on-time inbound logistics.
Production Center
Operates 60,000 m² of workshop space divided into metal, wood, acrylic, and final-assembly lines; runs two shifts to support 500+ 40-ft containers per month.

Display Racks

Gondola Shelf Rack

Shelving Fixtures

Metal Store Fixture

Display Cases

Custom Display Rack

Retail Display

Timber Display

Pop Display

Wall Display Fixtures

Acrylic Display