ATEEL (XIAMEN) DISPLAY INDUSTRIES . CO. LTD. Factory Production Line

Established in 1996, Ateel Display is one of the leading store fixture manufacturers in China.

As a professional manufacturer of store fixtures, Ateel owns a vertically integrated production line, ranging from steel,stainless steel, wood, acrylic and sign.

With over 600 employees working in a manufacturing space of 60000 square meters, we strictly stick to the management systems of SGS and ISO9001 Meanwhile, our company carries out the systems of BTO, TQC (Total Quality Control), JIT (Just in Time) to ensure the good quality of our products. With high quality, innovative design, capable storage, solid finance and competitive price, our products are well-accepted especially by the European and American market.

• OEM (Original Equipment Manufacturing)
  Supply us your technical drawings, brand guidelines, or existing samples, and we’ll reproduce or refine them with consistent quality, on-time delivery, and competitive costing. Our 60,000 m² production park handles metal, wood, acrylic, and mixed-media fabrications under one roof, ensuring seamless multi-material builds.
• ODM (Original Design Manufacturing)
  Brief us on product dimensions, target price, and in-store environment; our 25-member Technology Center will create fresh concepts, structural drawings, and working prototypes within 5-10 days. We factor in knock-down engineering for flat-pack savings, sustainable materials for eco mandates, and modular features for future campaign refreshes.

1. One-Stop Development
   Market research → ID sketch → 3D modeling → prototype → testing → mass production → global logistics.
2. Certified Quality
   ISO 9001, BSCI, and FSC-certified processes; QA/QE/QC teams guarantee AQL 1.5–2.5 and on-the-line corrective actions.
3. Flexible MOQ
   OEM from 100 pcs per SKU; ODM from 50 pcs for pilot runs, scaling to 10,000+ pcs per month.
4. IP Protection
   NDA and mold confidentiality agreements signed prior to project kick-off; exclusive regional distribution options available.
5. Speed to Market
   Average 30–42 days for OEM repeat orders; 35–45 days for first-run ODM programs, including tooling.
6. Worldwide Compliance
   Materials meet REACH, CARB P2, and UL fire-rating standards; packaging optimized for ISTA drop tests.

1. Market-Driven Insight • 3-day store audits across Europe, North America and China
   • Eye-tracking & heat-map studies to optimize shelf visibility
   • Competitor benchmarking database updated monthly
2. Concept-to-Prototype Pipeline • 25 cross-disciplinary engineers (industrial design / mechanical / packaging / sustainability)
   • Parametric 3-D modeling + virtual load & vibration tests → 40 % faster development
   • In-house sample cell: CNC, laser, 3-D printing, heat-bending; functional prototype ready in 72 hrs
3. Material & Sustainability Lab • Recycled aluminum alloys with 30 % lower weight vs. standard grades
   • FSC-certified fast-growth timber, water-borne coatings meeting REACH & CARB P2
   • Bio-composite sheets replacing 60 % of petroleum-based plastics

From napkin sketch to store roll-out, our R&D engineers work shoulder-to-shoulder with your marketing, logistics and sustainability teams—ensuring every display is lighter, greener, faster to install and impossible to ignore.